Alain Giffard - Entrepreneur in Residence

From vision to generated value

You have an opportunity to capture, a market to enter, or a business to grow. I bring the strategy, the expertise, and the execution to make it happen - from positioning to scale, from first move to lasting value.

In entrepreneur mode

You need a partner to own it on your behalf. I step in, work from the inside, and deliver. Visibly or discreetly, for as long as it takes.

In advisor mode

You need expertise and outside perspective. I'm there when the stakes are high - sharp, direct, engaged.

Engineer. Executive. Entrepreneur.

Engineer I see systems where others see problems.

French Grandes Ecoles engineering path.
Deep scientific foundations across disciplines.
Rigour is not a method. It's a reflex.
Engineering never stops - it evolves.
Curiosity keeps me sharp. Still learning.

Executive Ten years inside global corporations and PMEs.

Aerospace, Defense, Automotive, Telecom, Tobacco.
Engineering, Operations, R&D, Commercial.
Quality, Compliance, IP, Project & Product Management, Business Development.
High volume - low value, Low volume - high value.
Regulated markets, Complex products.

Entrepreneur Built from scratch.

2009-2018 Alternis FoodSwitzerland's #1 dedicated gluten-free actor.
eShop, importer, distributor.
Naturally advising suppliers and sector startups along the way.
Sold to a competitor. Not to retire - to build and grow.2017 Alain Giffard - Entrepreneur in Residence
2022 AMXMA - Media Agency - Photography BU
2026 Alternis Foundry - Coming soon

Advisor Since 2017, at work for entrepreneurs, shareholders and CEOs.

Across Switzerland, France, Germany and the UK.
In parallel - several private business projects. One goes live soon.

Always building.

What I do for you.

Assess

Your constraints, ambitions, resources. Your customers and consumers expectations. Your R&D, production, quality, IP, marketing.

Define

Scope - project, business, product. Strategy - commercial, channels, go-to-market, customer support, fidelisation. Identity - branding, marketing, reputation. Model - pricing, timing, resources. Ecosystem - prescribers, partners, employees.

Deliver

Bespoke. Always.

From a focused roadmap to a deputy MD engagement. Strategy & Tactics, Due diligence. Market access, Product launch. Marketing. Sales network, Go-to-market.